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"Through the art of storytelling, we connect with our audience. But with every new media platform, and device, where and how our audience receives those stories is constantly changing. So where and how we tell our stories is continuing to adapt.
This year's theme "EVOLUTION" at the PromaxBDA ANZ conference, will look at new ways to get our message out into our ever-broadening and fragmenting world.
It's about how we adapt, with creative ideas that connect our audience wherever they are. To keep them involved, we have to evolve."
Chairman PromaxBDA ANZ 2014
PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.