Topic: Staying Relevant in 2020
Description: At a time when innovation is brimming, ‘keeping up’ can seem impossible. Join Nickelodeon Australia’s Cat Zaharias for a candid look at ‘new age’ brand building and discover why staying relevant isn’t as complicated as it seems. In this jargon-free session, learn the value of brands and how they drive long term business success and discover why creatives are so important when it comes to brand growth.
Senior Manager, Marketing & Communications
Nickelodeon Australia & NZ
Catherine Zaharias is head of marketing for Nickelodeon Australia and has more than 10 years’ experience crafting integrated strategies to grow some of the biggest entertainment brands in the world. Catherine has delivered award winning brand and content campaigns and her work has been rolled out across the globe.
Time: 22th July, 2020, 10:00AM (AEST) / 12:00PM (NZST)
Topic: Marketing in the Age of Covid
Description: In this unprecedented time of global pandemic how do you sell without seeming insensitive? Join The Brief Doctor’s Tim Hughes for a short journey of empathetic communications. Learn how a softer approach to messaging can reap rewards, and how starting a conversation with your audience can build fans and advocates.
UPDATE: Bring a pen and a piece of paper (#oldskool) as we’re going to workshop *your* audience live – Also with New Zealand out of lockdown and Australia not far behind a great time to take-stock and think about the year ahead – come with questions too! 🇳🇿 🇦🇺
Founder, The Brief Doctor
Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.
Time: 11th June, 2020, 3:00PM (AEST) / 5:00PM (NZST)