Terry leads brand creative at Paramount+ which rebranded from CBS All Access in March 2021. His responsibilities include conceiving and executing innovative branded promotional campaigns, managing the in-house creative group and external creative agencies, and implementing brand standards across all creative output for the service.
Most recently, Terry led the strategy and creative execution of Paramount Network and TV Land’s award-winning promotion, advertising, and social media. Terry spearheaded the rebrand and redesign of Spike to Paramount Network along with 360 creative campaigns for WACO and Yellowstone.
Previously, he served as SVP, Senior Creative Director at Spike, conceiving and implementing campaigns for network’s franchises including “Star Wars on Spike,” the UFC and Spike Originals “Lip Sync Battle,”“Bar Rescue,” and “Ink Master.”
Journey to the Peak: The launch of Paramount+
With a mix of live sports, live news and top-notch TV and movies, Paramount+ entered the streaming game with a literal mountain of entertainment. We took the iconic Paramount Mountain and transformed it into the backdrop for an epic expedition story. Bringing together an intrepid band of stars as our mountaineers, these actors, athletes, news anchors, reality hosts, and animated characters all climbed to the top of our iconic mountain logo. The journey unfolded over seven films with production taking place remotely, shooting every one of our 30 cast members separately over 14 days in three different countries. Sarah LaBrache and Terry Minogue from Paramount+ Creative Marketing will discuss the arduous production journey and the brand voice that sets Paramount+ apart in a crowded space.