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Kellie Brown

Head of Digital Content ANZ
Storykeller Productions

Kellie has worked in social and digital media and creative content production locally and abroad for over 10 years spending six as Foxtel’s self-proclaimed Social Media Content Kween!

Kellie spearheaded digital and social content production across the Foxtel platform, launching some of the biggest TV shows in the world into the Australian market including Game of Thrones, Big Little Lies and The Walking Dead as well as producing bespoke content for Foxtel’s award-winning local productions such as Wentworth, The Real Housewives of Melbourne and Sydney, Picnic At Hanging Rock, Lambs of God, A Place To Call Home, Ron Iddles: The Good Cop, The Kettering Incident and Secret City across the digital and social landscape earning numerous industry awards, multiple Gold Promax Awards and even bagging a Cannes Lion for Emerging Digital Innovation.

Post Foxtel, Kellie headed to Fremantle Media in a Creative Content Production role tasked with bringing a ‘new-vibe’ to one of Australia’s most iconic tv series, Neighbours and took on a Story Producer role at The Voice Australia managing the digital and social story for Season 9. In 2020, she launched her own Creative Content Production House, Storykeller Productions on the Central Coast as has been working with creative teams across the globe on social and digital storytelling that sticks.

Love it or be slightly disturbed by it, Kellie is #EXTRA in every sense of the word – but as a born storyteller this is what gives her an edge in being able to connect audiences with content in a meaningful way.

Stop the Scroll.

By Kellie Brown
Digital Content Manager, ANZ

People are scrolling their social media news feeds at lightning speed. In fact, you only have 3 seconds to stand out in the 69,444 million posts every minute to get audiences to stop the scroll and engage with yours.

So how do you create content that breaks through the clutter and not only engages your audience, but leaves them wanting more?

  • Social and Digital Storytelling Unpacked – and the data to support
  • Promo Producing v Creative Content Producing – there’s no more us + them!
  • Purpose-fit content – why where your content lives should determine your approach to the creative
  • Why your post copy matters