Jay Davidson is a unique player in the content and marketing space, across Music, Radio, TV and online. Starting out in the music business at Kiss FM and at the renowned Hip Hop label Def Jam Recordings, her career has spanned two decades half of which has been at the BBC where she launched Radio 1Xtra before moving on to lead marketing campaigns and brand management for BBC Three, Comedy and Entertainment, award winning campaigns for Top Gear, Gavin & Stacey, Luther and Doctor Who. Not many content marketers have commissioning experience; as one of the successful applicants of BBC Content’s inaugural Assistant Commissioner development programme, Jay led commissioning of the BBC Two/Four ‘Black and British’ season as well as gaining commissioning/Exec Producer credits for BBC Documentaries and BBC Music. Now working with disruptive startups in the content space. Jay – along with her formidable contact book – is using her wealth of experience and knowledge to spearhead and develop some pretty exciting projects
Diversity, Diversity, Diversity?
By Jay Davidson
Award Winning Marketer, Creative Content Strategist/ Content Development / Visionary
It has been the buzz word hasn’t it? Not least in the world of marketing and content creation both in front of and behind the camera. But what does it all mean? The death of George Floyd opened up stories in all sectors about diversity and representation with pledges made and viral social media declarations shared. But how is it looking in reality? How does one transition between old world thinking and a representative new culture? Is it uncomfortable, confusing? Overwhelming or not clear where to start? Or is it box-ticking and insincere or unnecessary nonsense? This thought-provoking session will examine what this all means, and offers a guide to making game-changing, confident choices.
Feel free to ask questions you were too afraid to ask. Write a list and bring them along!