SESSION 1
Just because we do what everyone else does, It doesn’t mean that we have to do what everyone else does.
By Tony Pipes
Executive Creative Director at ITV / Writer
In lockdown and even post pandemic, it’s been hard enough getting work out of the door, never mind getting great work out the door.
Promos, idents, stings, trailers, social – we all do the same thing, and it’s been easy, especially after the last few years, to just keep doing the same thing, dial it in, go home and thank our lucky stars we’ve made it through another day.
But where’s the fun in that?
And we could all use a bit of fun, right?
Using stories, tall tales and case studies that weave through art history, Muhammed Ali, advertising and of course TV, and drawing from his own experience as a musician, graphic designer, writer and creative director, ITV Creative’s ECD, Tony Pipes will show how doing things differently can not only entertain your audiences, but also entertain you.
It’s time to remember we have the best job in the world.
SESSION 2
Show us your ID.
How ITV Creative rebranded their channel every week for a year.
By Tony Pipes
Executive Creative Director at ITV / Writer
Station ID’s are iconic, but they can also be boring. Moving wallpaper that can stay on screen longer than most careers. When ITV. Creative got the chance to rebrand their station ID’s they decided was time to do something different and instead of one set of films that lasted a lifetime, they made a different set of films that lasted a week- every week for a year.
The team handed over their identity to some of the most prominent UK artists, and that artist created a logo in their own style to be showcased on the channel. It was mad on paper and mad on practice, but it was a journey that took them on a shoot a week, led the work into art galleries, got on the news, created an artist community, and even helped kids through lockdown
Tony Pipes, ECD of ITV Creative lets you into the mayhem and magic of getting art into peoples living rooms on a weekly basis, with the award winning ITV Creates project.
Biography:
Tony started his Creative career in the music industry, being signed to Manchester’s infamous Factory Records with his Band the Space Monkeys in the 1990’s. After this, he has pursued a career in Broadcast Marketing, creating and overseeing multi award winning advertising campaigns and branding for the BBC, UKTV, Britbox and ITV- everything from Doctor Who to Downton Abbey. He is currently Executive Creative Director of ITV’s renowned award winning in-house advertising agency ITV Creative.
SESSION 3
World Gold
By Pippa Tshabalala
On-Air and Creative Services Manager
The Walt Disney Company Africa
We all know the value of gold. It’s expensive. It doesn’t lose its value. Plus it’s shiny, which is a win. Speaking of winning – that’s what this is all about. Who won what, the world over.
Biography:
Pippa Tshabalala is a massive gaming and pop culture geek who’s convinced herself she’s just winging it. Luckily she’s managed to do pretty well along the way and is a multiple Promax award winner. She’s worn many hats over the years (some of them simultaneously), including lecturer, magazine editor, performer, artist, producer, MC, VO artist and TV presenter, but she’s spent the last 14 years in broadcast television. Pippa currently heads up the Creative Services department at The Walt Disney Company Africa.
SESSION 4
Diversity, Diversity, Diversity?
By Jay Davidson
Award Winning Marketer, Creative Content Strategist/ Content Development / Visionary
It has been the buzz word hasn’t it ? Not least in the world of marketing and content creation both in front of and behind the camera. But what does it all mean? The death of George Floyd opened up stories in all sectors about diversity and representation with pledges made and viral social media declarations shared. But how is it looking in reality? How does one transition between old world thinking and a representative new culture ? Is it uncomfortable, confusing? Overwhelming or not clear where to start? Or is it box-ticking and insincere or unnecessary nonsense? This thought-provoking session will examine what this all means, and offers a guide to making game-changing, confident choices.
Feel free to ask questions you were too afraid to ask. Write a list and bring them along!
Biography:
Pippa Tshabalala is a massive gaming and pop culture geek who’s convinced herself she’s just winging it. Luckily Jay Davidson is a unique player in the content and marketing space, across Music, Radio, TV and online. Starting out in the music business at Kiss FM and at the renowned Hip Hop label Def Jam Recordings, her career has spanned two decades half of which has been at the BBC where she launched Radio 1Xtra before moving on to lead marketing campaigns and brand management for BBC Three, Comedy and Entertainment, award winning campaigns for Top Gear, Gavin & Stacey, Luther and Doctor Who. Not many content marketers have commissioning experience; as one of the successful applicants of BBC Content’s inaugural Assistant Commissioner development programme, Jay led commissioning of the BBC Two/Four ‘Black and British’ season as well as gaining commissioning/Exec Producer credits for BBC Documentaries and BBC Music. Now working with disruptive startups in the content space. Jay – along with her formidable contact book – is using her wealth of experience and knowledge to spearhead and develop some pretty exciting projects
Pippa Tshabalala is a massive gaming and pop culture geek who’s convinced herself she’s just winging it. Luckily she’s managed to do pretty well along the way and is a multiple Promax award winner. She’s worn many hats over the years (some of them simultaneously), including lecturer, magazine editor, performer, artist, producer, MC, VO artist and TV presenter, but she’s spent the last 14 years in broadcast television. Pippa currently heads up the Creative Services department at The Walt Disney Company Africa.
SESSION 5
Stop the Scroll.
By Kellie Brown
Head of Digital Content ANZ
Storykeller Productions
People are scrolling their social media news feeds at lightning speed. In fact, you only have 3 seconds to stand out in the 69,444 million posts every minute to get audiences to stop the scroll and engage with yours.
So how do you create content that breaks through the clutter and not only engages your audience, but leaves them wanting more?
- Social and Digital Storytelling Unpacked – and the data to support
- Promo Producing v Creative Content Producing – there’s no more us + them!
- Purpose-fit content – why where your content lives should determine your approach to the creative
- Why your post copy matters
Biography:
Kellie has worked in social and digital media and creative content production locally and abroad for over 10 years spending six as Foxtel’s self-proclaimed Social Media Content Kween!
Kellie spearheaded digital and social content production across the Foxtel platform, launching some of the biggest TV shows in the world into the Australian market including Game of Thrones, Big Little Lies and The Walking Dead as well as producing bespoke content for Foxtel’s award-winning local productions such as Wentworth, The Real Housewives of Melbourne and Sydney, Picnic At Hanging Rock, Lambs of God, A Place To Call Home, Ron Iddles: The Good Cop, The Kettering Incident and Secret City across the digital and social landscape earning numerous industry awards, multiple Gold Promax Awards and even bagging a Cannes Lion for Emerging Digital Innovation.
Post Foxtel, Kellie headed to Fremantle Media in a Creative Content Production role tasked with bringing a ‘new-vibe’ to one of Australia’s most iconic tv series, Neighbours and took on a Story Producer role at The Voice Australia managing the digital and social story for Season 9. In 2020, she launched her own Creative Content Production House, Storykeller Productions on the Central Coast as has been working with creative teams across the globe on social and digital storytelling that sticks.
Love it or be slightly disturbed by it, Kellie is #EXTRA in every sense of the word – but as a born storyteller this is what gives her an edge in being able to connect audiences with content in a meaningful way.
SESSION 6
The 7 P’s Of Promo Copywriting
By Carla Bekker
Creative Channel Head
Birthmark
Let’s get back to basics.
The famous saying goes, you can’t polish a turd. So it’s important to get the foundation of your promos as tip-top as can possibly be with an amazing script.
In this session we aim to go through fundamentals of promo copywriting, leaving you with 7 easy to note down filters that you can start applying to your work TODAY.
A fun engaging session (with LOTS of examples) for both newcomers in the industry as well as a great refresher for the more seasoned types.
Hope to see you there!
Biography:
Carla. Geek. Gamer. Content Creator.
Currently a Creative Channel Head at Birthmark Agency in Africa she has been in the industry over 14 years. Starting at a small creative agency, then becoming the creative head for Comedy Central Africa and, then overseeing all Paramount brands on the African continent, before recently making the leap back into agency life.
With over 100 Promax, and other industry awards under her belt she certainly should know what she’s talking about (we hope, fingers crossed).
She’s done everything from Barbie movie marathons, to launching the first contemporary music show aimed at children across Africa, to heading 3 Comedy Central Roast creatives. But mostly she’s made A LOT of dick jokes with the yearly PSA campaign Novemballs (Google it, it’s real lol).
