Sara is the Growth Strategy Specialist for the Entertainment vertical at TikTok Australia & New Zealand, working closely with all streaming services, movie studios, broadcasters, independent production houses, and theatre companies to formulate and deepen their short-form video content strategies on the platform. In this role, Sara leverages her skillset to advise clients on building communities, creating authentic content and taking an entertainment-first approach. She has taken multiple entertainment accounts from zero to hundreds of thousands (and sometimes millions!) of followers through data-driven insights, creative ideation, creator collaborations, and strategic partnerships.