What is the blockchain and web3 and why do we care? Why pay money for a JPEG? At this moment in time where creativity and technology are colliding, future audiences will be ‘communities’ and future online kudos will be considered ownership. Is it part of our human nature to desire, collect and get attached to little cartoons?
Loyalty has the potential to be more highly rewarded. Imagine you could sell your Netflix subscription and it was considered an OG sub because you were one of their first subscribers!
Token-gated content and experiences, NFT and Metaverse are becoming dirty words, but that doesn't stop the train. What is the future of swopping data for brand experience? How have some brands got it wrong?
Who has got it right?
What might the future look like? We haven’t seen it yet.
An informative and inspiring talk on how Channel 4 has recently boldly brought all its digital, social and linear channels together under one single ‘Channel 4’ brand. Making the 4 as a companion to viewers to guide them through Channel 4’s ‘Altogether Different’ content universe.
Deep diving into the creative process behind the new iconic idents which use an infinite loop, they are designed as an inclusive system that welcomes diversity of expression – a reflection of modern Britain and a tapestry of how we live now.
Landy Slattery is the Creative Director of Channel 4 streaming at 4creative. She has worked creatively with tv channels and brands for over two decades. As a fierce advocate for equity in our creative industries, her latest passion is Web3, the blockchain and future of creativity and content and how this rebuilding of the internet could lead to a fairer world.
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