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Promax ANZ Webinar

Inspiration, Innovation & Things I Learnt the Hard Way

Vikki Stephenson
Senior Creative

Tuesday, 9 November
9.00am AEDT / 11.00am NZDT

After more than 20 years learning her craft the hard way, Vikki takes us through her career from production assistant to multi-award winning Senior Creative entrusted with the BBC’s biggest brands.  She’ll explore  tips and tricks of creating great promos and the back stories behind award-winning campaigns like Dracula and Planet Earth II.  Ending with her ‘Ten Tenets of Creativity,’ Vikki’s talk will empower, inspire and galvanise you to take more risks, celebrate your achievements and enjoy the ride along the way.

Vikki Stephenson
Senior Creative

Vikki Stephenson is a Senior Creative, Consultant and Speaker with 20 years experience making award-winning campaigns for the BBC’s highest profile brands: Planet Earth II, Dracula, Panorama, CBeebies.  Her work has been recognised internationally, winning 35+ industry awards – most since becoming a mum and working part-time.

From raising awareness of important topics like 9/11, the Rwandan Genocide and Disability to nurturing children’s creative potential, Vikki is happiest when storytelling meets purpose. She instigated the BBC’s ‘Stay at Home’ response to Covid lockdown, using comedy to convey a serious message.  She’s interviewed Sir David Attenborough and Hans Zimmer, collaborated with Sigur Ros and her Global ‘Top of the Hour’ for BBC News 24 was the most broadcast sequence on British TV in 2005.  A veteran of fighting a good concept’s corner, Vikki is also a champion.  She passionately believes in empowering others, from mentoring developing talent to providing creative guidance to under-represented teens for the Ideas Foundation.  She is a Promax Judge, Ambassador for Every Child Needs A Mentor and a vocal advocate for working mums in the industry.

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World Gold 2021

Pippa Tshabalala
On Air and Creative Services Manager, The Walt Disney Company Africa

Wednesday, 20th October
2.00pm AEDT / 4.00pm NZDT

Gold. The colour of warmth. The colour of sunshine. The colour of “holy shit, that was amazing!” Whether it’s an outstanding performance by an Olympic athlete, or a creative execution that makes you wish you’d thought of it/worked on it/paid someone for it – we all recognise gold as something to aspire to. 

Sit back and prepare to be wowed and inspired by some of the best creative our industry has to offer. 

Pippa Tshabalala
On Air and Creative Services Manager, The Walt Disney Company Africa

Pippa Tshabalala is the On Air and Creative Services Manager at The Walt Disney Company Africa, where she oversees the On Air team, producing promos, marketing creative and graphics for Disney Africa’s stable of brands, including FOX, Disney Channel, National Geographic and ESPN. Previously she was the On Air Manager at ViacomCBS Africa. Pippa has a diverse background in television, animation, video games and academics, having worked as a lecturer, television presenter, magazine editor and a content and promo producer. She is an award winning creative and her accolades include speaking at TEDxSoweto, being named as one of Mail & Guardian’s Top 200 Young South Africans and being listed on BrandSA’s 40 under 40.


Good is the New Cool: How to Market with Purpose

Afdhel Aziz
Expert on Purpose, Conscious Capitalism, and Social Entrepreneurship | Bestselling Author

Thursday, 14th October
9.30am AEDT / 11.30am NZDT

In this inspiring and motivational talk, Afdhel Aziz shows how marketing (and marketers) can be a force for good and market with purpose, by balancing profit with the ever-evolving needs of their consumers and communities.

Afdhel Aziz
Expert on Purpose, Conscious Capitalism, and Social Entrepreneurship | Bestselling Author

Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a global marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz is now the Founder and Chief Purpose Officer at Conspiracy of Love, a B Corp-certified global purpose consultancy that helps Fortune 500 companies like Adidas, Red Bull, Facebook, Microsoft, Mondelez, AB Inbev, Diageo and Mars use culture and technology as a force for good.

As the co-author of Good is the New Cool: Market Like You Give a Damn, Aziz provides a provocative manifesto for a bold new model of marketing, which helps brands “do well by doing good.” His book was a #1 Amazon new release in philanthropy and charity and has been called “the new Ogilvy on Advertising. The Good is the New Cool series continues later this year, with the release of Aziz’s next book, subtitled The Principles of Purpose. He also writes a column for Forbes on the power of purpose.

Aziz’s work has been featured in the New York TimesViceFast CompanyForbes, Fortune, The Guardian, Billboard, Mashable, and more. As an expert on delivering cutting edge campaigns, content, and experiences, he has worked with world-class artists such as Lady Gaga, Deadmau5, and Kanye West, as well as spoken at a number of renowned events including the Cannes Lions, SXSW, TEDx, Advertising Week, and the Forbes CMO Summit, and worked with companies as diverse as Levi’s, Crate and Barrel, Booking.com, and many others.

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Where Next for Promos?

Charlie Mawer, Executive Creative Director
Red Bee

Thursday, 30th September
9am AEST / 12pm NZDT

A provocative look at why promo campaigns in 2021 still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically.

From the shape and length campaigns, smart targeting and hyper-personalisation, to tips on how to plan reactivity and get the best results on different platforms, this stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.

Charlie Mawer
Executive Creative Director
Red Bee

Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.

Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards and a BAFTA nomination. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD. He co-authored the TV Brand Builders, the definitive guide to global best practice in television design and regularly leads conference sessions on the topics of branding, design and creative communications. 

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Welcome to the Metaverse: The Future of Creativity

Thursday, 2nd September
9.30am AEST / 11.30am NZST

Creative use of digital technology is transforming art, advertising, entertainment and experiences like never seen before. With physical restrictions in place, digital experiences are growing exponentially in both popularity and adoption. Take a seat and buckle up. You are about to experience the future of creativity, digital connection and enhanced human emotion. Welcome to the Metaverse.

Emile Rademeyer
Executive Director, Creative Strategy
VANDAL

Emile creates innovative image, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms at VANDAL in Sydney, Australia. VANDAL combines physical and digital worlds to bridge the gap between art, advertising, digital media, content and culture. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media creative trailblazers.

www.vandal.sydney

LinkedIn: Emile Rademeyer
Instagram: vandal.sydney
Facebook: vandal.sydney

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