Where Next for Promos?
Charlie Mawer, Executive Creative Director
Thursday, 30th September
9am AEST / 12pm NZDT
A provocative look at why promo campaigns in 2021 still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically.
From the shape and length campaigns, smart targeting and hyper-personalisation, to tips on how to plan reactivity and get the best results on different platforms, this stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.
Executive Creative Director
Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.
Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards and a BAFTA nomination. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD. He co-authored the TV Brand Builders, the definitive guide to global best practice in television design and regularly leads conference sessions on the topics of branding, design and creative communications.
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Welcome to the Metaverse: The Future of Creativity
Thursday, 2nd September
9.30am AEST / 11.30am NZST
Creative use of digital technology is transforming art, advertising, entertainment and experiences like never seen before. With physical restrictions in place, digital experiences are growing exponentially in both popularity and adoption. Take a seat and buckle up. You are about to experience the future of creativity, digital connection and enhanced human emotion. Welcome to the Metaverse.
Executive Director, Creative Strategy
Emile creates innovative image, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms at VANDAL in Sydney, Australia. VANDAL combines physical and digital worlds to bridge the gap between art, advertising, digital media, content and culture. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media creative trailblazers.
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