Topic: The Future of TV Branding
Four years on from a provocative call to the industry to change up their channel branding and marketing to reflect a modern media world, Charlie Mawer returns with a new rallying cry for TV branding – and TV brands – in an online TV universe.
The session will cover broadcast brands and what they need to do to keep relevant in a streaming-first future, as well as look to the OTT heavy-hitters to see what they are failing to learn despite 50 years of lessons in entertainment navigation. If you’re interested in finding out about best practice branding for 2020 and beyond, this session is for you.
Executive Creative Director
Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.
Time: 5th August, 2020, 3:00PM (AEST) / 5:00PM (NZST)
Topic: Staying Relevant in 2020
Description: At a time when innovation is brimming, ‘keeping up’ can seem impossible. Join Nickelodeon Australia’s Cat Zaharias for a candid look at ‘new age’ brand building and discover why staying relevant isn’t as complicated as it seems. In this jargon-free session, learn the value of brands and how they drive long term business success and discover why creatives are so important when it comes to brand growth.
Senior Manager, Marketing & Communications
Nickelodeon Australia & NZ
Catherine Zaharias is head of marketing for Nickelodeon Australia and has more than 10 years’ experience crafting integrated strategies to grow some of the biggest entertainment brands in the world. Catherine has delivered award winning brand and content campaigns and her work has been rolled out across the globe.
Time: 22nd July, 2020, 10:00AM (AEST) / 12:00PM (NZST)
Topic: Marketing in the Age of Covid
Description: In this unprecedented time of global pandemic how do you sell without seeming insensitive? Join The Brief Doctor’s Tim Hughes for a short journey of empathetic communications. Learn how a softer approach to messaging can reap rewards, and how starting a conversation with your audience can build fans and advocates.
UPDATE: Bring a pen and a piece of paper (#oldskool) as we’re going to workshop *your* audience live – Also with New Zealand out of lockdown and Australia not far behind a great time to take-stock and think about the year ahead – come with questions too! 🇳🇿 🇦🇺
Founder, The Brief Doctor
Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.
Time: 11th June, 2020, 3:00PM (AEST) / 5:00PM (NZST)