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Session Part 1 & 2
In Real Life

A lot has changed since Shingy last presented to Promax. More people are becoming connected to themselves and to the world and we are not just thumbing through life. The fragility of connection was proven as the world shut down in just 5 weeks in 2020 and everything we learnt is up for grabs. While the world got quiet, Shingy got busy. He has much to say on the way we work, manage, play, grow and position for the future. He also interviewed some of the most brilliant brands (from Unilever, Smuckers, Diageo, Barbie and even Tik Tok star and musician Jason Derulo) to better understand how they were addressing change, innovation and leadership throughout the constant state of fuzzy. Get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey roadmap.

About Shingy

“Artist, globe trotting speaker and market seeker, he is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes

David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known for his performative persona and his bold and polarizing moniker, the digital prophet, Shingy is a multidimensional creative who specializes in advising clients about inventive and effective approaches to optimizing brand value within the digital landscape. He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social and mobile technologies.

Shingy has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He served as Verizon Media’s digital prophet and prior to that, AOL’s European head of media and marketing responsible for 11 countries. 


Lee Hunt’s New Best Practices 2022

In this year’s New Best Practices, it’s linear vs. streaming.  Lee Hunt analyzes who’s doing the best job of acquiring viewers, promoting content, and keeping audiences coming back for more. We’ll review the new strategies, breakthrough tactics and first-rate creative that are re-shaping the way viewers make choices and media brands market entertainment. 

About Lee Hunt

Lee Hunt is a strategist, trainer and industry thought leader. He is the founder of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of 43 linear and streaming services and a partner in CMOmarketplace, the online portal that connects buyers and sellers of creative services. Lee also runs Lee Hunt LLC, a strategic consultancy for entertainment brands.