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Awards

Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Adsales Marketing Interactive Digital
27
BEST USE OF DIGITAL / SOCIAL MEDIA
The most creative, innovative and effective use of digital or social media to support a program, channel, platform or streaming service campaign or stunt. Can supply a demonstration reel.

Campaign Entry.
Min. 1, Max. 5
( 1 x 3 minutes or less demonstration reel) and/or 120 sec videos and/or 2MB per pdf
Adsales Marketing Interactive Digital
28
USE OF CELEBRITY/INFLUENCER/TALENT USING SOCIAL MEDIA
Integration of a celebrity, influencer or talent (local or international) as part of a social media campaign. Entries will be judged based on how the talent is leveraged to promote any programme or series of programmes in any category (drama, comedy, holiday, PSA, etc.). Video only. Minimum 1, maximum 3, related items per entry.

Campaign Entry.
Min. 1, Max. 3
90 Secs Each
Adsales Marketing Interactive Digital
29
BEST MARKETING VIDEO / SIZZLE REEL / SNEAK PEEKS PRESENTATION
Any non-broadcast long-format video-based promotion for a programme, season, platform, channel or service.

Single Entry.
1
5 Mins.
Adsales Marketing Interactive Digital
30
PARTNER SPONSORSHIP CAMPAIGN
Consisting of at least two parts of the following. Promo, ID, Bumper, Consumer spot, Play On/Offs, Billboards or integrated TVC that affectively uses Brand or show IP in partnership with a sponsor to generate revenue for a platform.

Campaign Entry.
Min. 1, Max. 5
150 secs each and/or 2MB per pdf
Adsales Marketing Interactive Digital
31
BEST INTEGRATED TVC
A Client funded TVC that integrates a sponsor/consumer brand with a Network, Channel, Programme, streaming service.

Single Entry.
1
120 Secs
Adsales Marketing Interactive Digital
32
BEST BRAND FUNDED CONTENT PARTNER INTEGRATION
A client-funded piece of on-air or online advertorial or editorial video content of no less than 2.30 minutes or greater than 1 hour, that integrates a commercial brand(s) with a Network, Channel, Programme or Streaming Service to deliver an authentic and contextually relevant integration that generates revenue for a network or platform. Cutdowns allowed.

Single Entry.
1
Max. 4 Mins
Adsales Marketing Interactive Digital
33
BEST INTEGRATED MARKETING CAMPAIGN FOR A PROGRAMME / CHANNEL / PLATFORM POWERED BY DISCOVERY
Any integrated marketing campaign for a program, channel or platform that uses at least 3 mediums. Minimum 3, up to 6 related examples - One must be an on-air or on-platform video spot.

Campaign Entry.
Min. 3, Max. 6
120 sec videos and/or 2MB per pdf
Adsales Marketing Interactive Digital
34
BEST BRAND PROMOTION FOR GROUP OF CHANNELS
Any individual brand promotion showcasing more than one broadcast channel in a network/group.

Single Entry.
1
90 Secs
Adsales Marketing Interactive Digital
35
BEST PUBLIC SERVICE ANNOUNCEMENT / COMMUNITY SPOT
Any on-air or on-platform spot aimed at supporting or exposing a community related matter. Must have been produced or commissioned by a broadcast channel, service and/or streaming service or platform to support the community matter or initiative.

Single Entry.
1
120 Secs
Adsales Marketing Interactive Digital
36
BEST RADIO PROMOTION
Any radio ad or radio initiative designed to promote a TV program, channel or platform or streaming service. (MP3 audio must be embedded in a video, and submitted as a video upload).

Campaign Entry.
Min. 1, Max. 3
90 Secs Each
Adsales Marketing Interactive Digital
37
STREAMING/ WEBSITE/ INTERACTIVE SERVICE SPOT
Any promo designed specifically to promote a channel’s online streaming services.

Single Entry.
1
90 Secs
Adsales Marketing Interactive Digital
38
BEST OUTDOOR OR PRINT AD
Any outdoor billboard or poster or print or press advertising, promoting a program, channel, platform or streaming service including Transit, Billboard, Adshel etc.

Single Entry.
1
2MB pdf or mp4
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