Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. For many years he ran strategy for Discovery UK’s in-house creative agency. He is a lifetime achievement award-winner and former chair of Promax UK.
Session: The Brief Doctor: Your Prescription for Better Creative
Has your strategy flatlined? Is the relationship between marketing and creative currently lying in the morgue? In this session The Brief Doctor, Tim Hughes will teach you how to jump-start your briefs and resuscitate collaboration to deliver a healthy dose of Promax Gold-winning creative.
Health Warning: this session will may cause serious harm to conventional wisdom.