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Sally-Anne Kerr

Design Director
Foxtel Creative

BIO

Sally is an experienced art director and designer with a passion for creativity and collaboration. She has 20 years industry experience in both free to air and subscription television. Sally has zero experience in conducting talks at Promax, so she’s nervous as hell.



Session: Keyart is Queen

Content might be king, but keyart is queen. She’s strong, fast, engaging and without her campaigns can crumble. It’s not a simple task to distil the essence of a program into one single image, yet often simplicity is the creative solution. Come along to take a look inside the designers macrocosm for producing engaging keyart.

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