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Nicole Velik

Founder and Director
The Ideas Bodega

Bio

Nicole Velik is a leading Innovation and Creativity speaker, facilitator, trainer and consultant. She is the founder of an innovation facilitation and training company, The Ideas Bodega.

For over a decade Nicole has facilitated and trained organizations across The United States, Australia, Europe, New Zealand, Africa and Asia. Her clients include The United Nations, Nike, Nestle, AMP, Lego, Johnson and Johnson, Woolworths, Westpac, Coca-Cola, Caltex, Pepsi, JWT, TBWA, One Green Bean, Aegis Dentsu, eBay, Havas Worldwide, STW Group, Ogilvy, Hill + Knowlton, Foxtel, Seven Network, SBS, The BBC and Google.

Nicole’s background is in advertising as a brand strategist. She spent most of her time in advertising working at Saatchi &Saatchi in Sydney and KBP in New York City. When Nicole returned to Australia in 2008 she pursued her passion for innovation and developing workplace cultures. She founded The Ideas Bodega in 2009 as a way to combine her passions of empowering people, brands and creativity.

Nicole is a regular speaker on creativity and innovation and has educated, entertained and inspired audiences at global conferences such as Vivid Ideas, Ad:Tech, Promax BDA, Creative Innovation 2015, CREA and Emergence Creative.

A recognised thought leader on creativity and innovation, Nicole is regularly interviewed and has been part of round table discussions for the Australian Financial Review, The ABC, CMO Magazine and the Collective Magazine.

She is also the host and curator of CreativeMornings Sydney – A global lecture series for the creative industry. Sydney is one of 200 cities around the world to take part each month.



Session: Switch on Creativity: How to Generate Game-Changing Creative Ideas

The ability to think creatively is what gives people and organisations a competitive advantage in today’s world. 

Now more than ever we need to strengthen our creative thinking ability in order to successfully solve challenges big and small. The number one problem is that many people don’t think they are creative.

In this session, Nicole Velik, from the Ideas Bodega will bring out your natural creative talent. She will teach you practical, powerful creative thinking techniques that can be applied to any creative challenge and show you how easy it is to come up with game changing creative ideas. She will share techniques that she has used for innovation at Nike, Lego Nestle, The United Nations, Caltex, The BBC, Foxtel, Network Seven, Ogilvy, Coca-Cola, Fairfax, eBay and Google.

Nicole draws on her life experience from working in global advertising agencies in Sydney and New York, across many brands in all sectors and shares anecdotes that will inspire, entertain and leave you wanting to apply what you’ve learnt right away.

IN THIS INTERACTIVE SESSION YOU WILL LEARN;

  • Practical techniques to generate game changing creative ideas that you can apply to any creative challenge
  • Techniques to help you get ideas from other industries in order to innovate and think differently to the competition
  • Tools that will help you break out of old thinking habits and rehashing old ideas in order to identify new and exciting opportunities
  • Tools to help you innovate and switch on creative thinking on a daily basis
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