Kellie has worked in Social and Digital Media locally and abroad for over 8 years spending the last five as Foxel’s self-proclaimed Social Media Kween!
Kellie spearheads the Social strategy and campaigns across the Foxtel Drama and Entertainment channels, launching some of the biggest TV shows in the world in the Australian market including Game of Thrones, Big Little Lies and The Walking Dead and amplifying Foxtel’s award-winning local productions such as Wentworth, Picnic At Hanging Rock, A Place To Call Home and The Kettering Incident across the digital and social landscape.
Love it or be slightly disturbed by it, Kellie is #EXTRA in every sense of the word – You’ll hear her before you see her but as a born storyteller this is what gives her an edge in being able to connect audiences with content in a meaningful way.
If it’s not on Facey or Insta… it never happened!
Session: #Prosocial A Promo and Social Love Story
#ProSocial: Pretty sure I just created a word and possibly a new hashtag but as a creative and passionate storyteller, this is a love story even Tay Tay would sing about!
In this ‘new wave’ (< see what I did there) of Television and Content Creation audiences want to consume content when they want, how they want and where they want.
In order to feed this demand and rise like a phoenix from the ashes breaking through the everyday onslaught of content clutter and connecting with audiences in a meaningful way… we need enormous budgets! OR we could embrace ProSocial.
During this session, I will share the ups and downs of this love story by sharing examples and real data (keeping it totes real – no fudged numbers here!) on how as a couple, if we communicate and respect each other’s creative hearts we truly are a match made in heaven.