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Glenn Urquhart

Creative Swiss Army Knife

BIO

Glenn is a Creative Swiss Army Knife: A multi-disciplined, globally awarded Creative Director & Consultant, Commercials Director, Editor, Copywriter, Music Producer, Journalist and Science Fiction Author.

Glenn has previously worked in the television and music industries in London, Berlin and San Fransisco before moving to Sydney and becoming a freelance weapon-for-hire across TV, Advertising, Film, Digital and Immersive & Experiential. He makes commercials, documentaries, music videos, short films, novels, and even giant sci-fi A.I. 360° projection pieces at global events such as Burning Man in Black Rock Desert, Nevada.

He worked and performed with The Chemical Brothers, Morcheeba and Art of Noise, achieving the first no.1 on the U.S. Billboard charts for a drum n’ bass track and composing numerous film trailer scores including the UK launch promo for ‘The Matrix’ among many others in Europe and Australia.

As a Creative Director at Foxtel for The Lifestyle Group he created some of the most awarded work in Australian television promotion with launches for Grand Designs Australia and Embarrassing Bodies Down Under, and positioned The Lifestyle Channels Australia’s multi-platform brand as the country’s first totally modular, infinite colour trend-led branding design system.

Glenn is a respected keynote speaker at industry conferences around the world, Including PromaxBDA and Emergence Creative from Asia to Africa to Australia, speaking on the convergence of technology, futurism and creativity.


Session: Think Conceptually. Create Strategically. 

As a Creative Director, finding those creatives who can think conceptually is like finding little nuggets of plaid-shirted, black-bespectacled, hi-top wearing Gold. But what is ‘thinking conceptually’? Why is it so damn desirable? Are you born with it or can you learn how to do it?

In this session I will delve into the dark art of conceptual thinking, identify the creative processes behind it and then examine how to use them strategically. Because that’s what separates us from toddlers with paintbrushes. Strategy.

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