Based in Singapore, Glenn Bartlett is Turner’s Executive Creative Director in Asia Pacific.
In this role, Glenn is responsible for managing the overall creative strategy for Turner’s dynamic entertainment portfolio including Cartoon Network, Boomerang, Toonami, Adult Swim, Warner TV, Oh!K and truTV, while leading the development of branded content, and driving the creative solutions for sponsorships and promotions in the region.
As the head of Creative Services, he tasks his team to deliver a world-class and on-brand creative product across all functions of Turner’s entertainment brands, and sponsorships and promotions.
During his time with Turner, he has already been an instrumental part of the launch teams for new brands within the Southeast Asia and Pacific region. Glenn works closely with the content and programming teams, as well as marketing and ad-sales departments, to achieve 360 results and fan engagement. He is also tasked with creating and delivering branded-content solutions for clients.
With an international career spanning over 20 years, servicing an impressive ‘who’s who’ of clients, Whilst at Turner, Glenn has been active in the industry, Chairing PromaxBDA Singapore where he has become a regular speaker as well winning several PromaxBDA awards along the way. He was a key partner in setting up the Masterclass Promax Hong Kong event and secured Cartoon Network Asia’s first Global Excellence win at Promax LA.
Prior to joining Turner, Glenn was the Senior/Executive Creative Director at I&S BBDO/Proximity in Tokyo for four years and earlier in Shanghai for two. There he built the creative team from the ground up delivering a world-class creative.
Dedicated to enhancing his time in Asia, Glenn is passionate about learning new languages and cultures and continues to study Chinese and Japanese.
Session: Exploring the Fandom Fanscape!
Fans are fanatics and if you’re not interacting and building relationships with this amazingly switched on subculture then you are missing out.
So how do you build fandom and connect with your fans? Are you speaking their language? In the global Fanscape does your brand, show or channel have what it takes to become an object of Fandom? With examples form Cartoon Network franchises like Adventure Time and Power Puff Girls to the DC Superhero’s and beyond…we will explore the Fantastic world of Fans.