Brigitte is the Group Head of Digital and Marketing for the Lifestyle Group at Foxtel. Previously she held roles at HBO, Warners Bros and Network Ten. Brigitte is a big picture thinker with a proven track record picking up the award for ASTRA Creative Professional of the year. Her happy place is where content and tech meet.
Session: MKTN. THE GATEWAY DRUG
You’re a good creative. You might even be great. You’ve just made the most amazing spot in the whole universe. EVER! But if no-one sees it, did it even exist? People watch less ads and promos these days. Fact.
So instead of looking at Marketing as a really really really really really annoying obstacle, they can in fact be the wind beneath your wings.
In this session you will sample some of the sweetest creative marketing executions in the world, from the super huge to the deliciously simple, to give you the tools to work smarter and create killer.
Don’t just tolerate, collaborate. It may be the key to becoming a more complete creative.
It might be a bitter pill to swallow but working with marketing can make you better, stronger, richer…sexier.
Do it. Take MKTN