Jens Hertzum

TVNZ Blacksand
Executive Creative Director

Jens heads up TVNZ Blacksand, TVNZ’s in house creative department, working alongside creatives, designers, strategists, producers and marketers to engage eyeballs and drive interest in TVNZ’s brands and content. He is responsible for all of TVNZ’s creative output and has a passion for creative cross-platform communication and branding.

At TVNZ Jens has focused on engaging audiences across New Zealand with multi-platform campaign work in a changing video environment. Some of his latest work includes the TVNZ masterbrand redesign, the launch of DUKE, TVNZ’s new challenger brand with attitude and directing the world’s first soap opera interactive sequence for VR.

Prior to joining TVNZ, he worked in London and Sydney for many leading global and media brands including ITV, Syfy, Sony, Starcom, LifeStyle Channels, FOXTEL Channels, Channel 9, TV3 NZ, SKY, Ford and FOX.

He is experienced in branding, copywriting, directing, design, launching channels and creative team leadership. Jens is genuinely fanatical about creative communication, innovative marketing and storytelling; whilst winning multiple international awards over the years he has always ensured that his teamare ahead of the game.


What They Want Is Not What They Expect

What makes a person creative and how can you amplify the output of your creative team? This session will investigate everything that forms part of the ‘creative process’; from inspiration, to trust, to the anatomy of an idea, to delivering eyeballs, using real world examples. Take a creative journey with Jens, a leader in creative cross-pollination who always aims to give the target audience a memorable moment that may be what they want but not what they expect.


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