Guy Sawrey-Cookson

Fox Sports Australia
Group Creative Director

Guy Sawrey-Cookson is Group Creative Director of Fox Sports Australia. He leads a multi award winning team of Viz RT artists, designers, producers and set designers, together with his creative partner Mat.

Lately Guy has helped create bogus theme rounds, had a hilarious sport mockumentary slayed by Twitter, launched the biggest channel on subscription TV (twice) and - most challenging of all - attempted to get sports stars to sing, dance, act and talk. He’s passionate about sport, storytelling, and the distilleries of Islay.

Fox Sports produce more live TV than anyone else in Australia. The knack to this gig is knowing when to get out of the way of the content and when to step in and shake it up, while staying true to the most passionate, loyal, discerning and engaged sports fans in the world: Australians.


One Movie, Five Promos

Five PromaxBDA Gold winners will each make a different promo of the same movie: The Revenant with Leonardo DiCaprio. It is not a competition, but rather a challenge to make the best promo for the brief. Each promo producer will work for a different channel, with a different target audience and creative brief. What will they emphasise if they have to make a promo for a female channel, or if the target audience is the Millennials? Will they use bold graphics and heavy voiceover for a male-orientated channel?

Come and see five different takes on the award-winning movie The Revenant from the best in the business.


  • Gold Sponsors
  • Creative Partner
  • Silver Sponsors
  • Bronze Sponsors