SHOOT TO KILL

Once upon a time, promo shoots were a rare commodity – a sacred, rare occasion in the career of a promo producer.  This fabled event usually came along once a year (right after the channel budget was given out... and just before it was taken away).  
 
These days technology has dramatically reduced the costs of shooting promos and thankfully promo shoots are more accessible and more prominent than ever before.  And few could argue that the best way to generate cut through concepts is with a promo shoot. A shoot gives the writer the freedom to step outside the formula (and program footage supplied) and instead come up with original, interesting and unique ways to sell a program.
 
But once you make the decision to shoot, how do you ensure that your shoot is the best that it can be?  That the execution lifts and adds to the idea? That you have the right camera, lenses, lighting, rigging and so on?  This session is the television production equivalent of James Bond walking through the lab with Q – an uber-cool, ridiculously impressive and rather expensive show-and-tell session where you get to see and experience the very latest, state of the art equipment, techniques and procedures that ensure your next shoot is bang on target.
 
Industry experts and VA Hire will be bringing along some of the very latest equipment on the market and showing you how it all works and what results you can achieve for your next shoot - on any budget.  And we’ll also be having a look at some of the best shot promos we’ve seen on air this year and finding out how they did it.
 
We will give you the knowledge you need to make your next shoot a killer!