Peter Pynta
Director – Sales & Marketing
Neuro-Insight
Peter has worked in the media, advertising & research business in Australia for the past 20 years & is currently Director – Sales & Marketing at Neuro-Insight Pty Ltd. Over the last 12 years, Peter has specialised in the development of business units that provide targeted consumer research & media insights within companies like AC Nielsen, the Ten Network & the Nine Network.
Today, his work with Neuro Insight - through its global operations - sees Peter working closely with a diverse range of innovative marketers & media organisations. An active contributor to trade journals & international conferences, his work has continued to focus on the innovations required to measure & optimise the effectiveness of contemporary marketing communications.
Session:
Get with the Program: Using the unique signature of content to your advantage
Supercharge your Promos by using the Programs NeurostateTM
Program content is a powerful force – Promos that ‘get with the program’ can use this force to supercharge their impact! The idea of contextual fit - matching advertising with contextually relevant programming - is well established. Promos have the most to gain by matching the neurostate of a program environment, to their own unique neurostate.
This session is all about the neuroscience of contextually matching the message with the medium. We’ll take a look at some the recent award winning promos with neuroscience to see exactly what their unique neurostates really are. The session will blend several years of Neuro-Insights’ real world media and advertising optimisation research to delve into how a program environment influences advertising & promos alike.
These neurostate matches aren’t always what they appear to be! Some promos can be intuitively matched, whilst others aren’t so obvious – providing us with examples of how to see promos in a completely different way.
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