Speaker: Lee Hunt
Bio: Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, content architecture, competitive analysis, and personnel training for entertainment brands. Lee Hunt LLC works with domestic and international clients in more than two dozen countries. Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his groundbreaking work in audience management, have set many of the standards for our industry.
In the 1980s, Lee began his career on the client side launching and branding cable networks in the U.S. In the 90’s he founded the creative services agency, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt LLC.
Lee has developed brand strategies for ABC/Disney Networks, A+E Networks, AMC Networks, Crown Media Networks, FOX Sports, FX Networks, NBCUniversal Networks, Turner Networks, and Viacom Networks.
Lee’s pioneering work in content architecture and audience management for linear, TVE, MVPD VOD, SVOD, AVOD and DTC OTT services are considered best practices in the business.
Lee is also publisher and editor-in-chief of CMO Intelligence, the monthly syndicated service that tracks and analyzes the on-air marketing of thirtyfive entertainment networks and OTT services.
The Square, Generator, Stanbeth House, Level 1
28 Customs St East, Britomart, Auckland 1010