Mike Walsh
CEO
Tomorrow
Mike Walsh is the best selling author of Futuretainment and CEO of innovation research agency Tomorrow is a leading authority on the digital future.
Mike's expertise is explaining new patterns of consumer behaviour and disruptive technologies in emerging markets. His advisory work and keynote presentations provide unique insights into the growing influence of new markets on the future development of the Web.
Mike's next book - THE DIVERGENCE, charts the rise of online consumers in the fast growth BRIC markets. His central contention is that tomorrow's Web will be radically different to conventional Western predictions - a fact critical for businesses and entrepreneurs to understand in order to influence the future direction of their industries.
Over the last few years, Mike has advised some of the world's leading brands and corporations including BBC Worldwide, Televisa, Star TV, the ABC, Fujifilm, Foxtel and MSN.
Session:
FUTURETAINMENT - Yesterday The World Changed, Now It’s Your Turn
Welcome to the Revolution. From the wild copyright warzones of Asia to the newly colliding forces of Silicon Valley and Hollywood, there is a new generation of young consumers challenging what it means to live in a digital world. Smart, connected, and mobile – the 'Naturals' have never known a world without the Web. The big idea at the heart of FUTURETAINMENT is that we have moved from an era of broadcast networks to audience networks, through which consumers have now taken charge of how brands are discovered, shared and popularized. Forget technology - the future of your business will be being shaped by anthropology. For marketers and business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival.
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