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Judging of all materials submitted is conducted by promotion, marketing and design professionals from our industry.

The judges consider two criteria:
1. Overall Creativity
2. Message Effectiveness

A Marketing Objective/Creative Strategy is a statement of your goals, mission or challenge, results expected and achieved, or the creative brief; it is not a description of the piece.

Based on the final score, awards may or may not be awarded in some categories. This is at the discretion of the awards committee.

We want you to have the best possible chance of winning, so please read the category descriptions and entry requirements carefully. Your online entry information must be complete.

Judges will abstain from voting on any work for which they or their companies have been involved.

The two criteria are considered to be equally important, so each section accounts for half of the total score. Differences such as company size, budget, market share, etc. are taken into account.