When: Thursday, 2nd May 2019
Time: 8.50am to 12.30pm
Venue: The PowerHouse Museum
Price: A$195 plus GST per person
Book now, places are strictly limited. Click here to download the registration form.
Speaker: Lee Hunt
Bio: Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, content architecture, competitive analysis, and personnel training for entertainment brands. Lee Hunt LLC works with domestic and international clients in more than two dozen countries. Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his groundbreaking work in audience management, have set many of the standards for our industry.
In the 1980s, Lee began his career on the client side launching and branding cable networks in the U.S. In the 90’s he founded the creative services agency, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt LLC.
Lee has developed brand strategies for ABC/Disney Networks, A+E Networks, AMC Networks, Crown Media Networks, FOX Sports, FX Networks, NBCUniversal Networks, Turner Networks, and Viacom Networks.
Lee’s pioneering work in content architecture and audience management for linear, TVE, MVPD VOD, SVOD, AVOD and DTC OTT services are considered best practices in the business.
Lee is also publisher and editor-in-chief of CMO Intelligence, the monthly syndicated service that tracks and analyzes the on-air marketing of thirtyfive entertainment networks and OTT services.
To start off the day, we’ll take a look at how streaming services are branding themselves to steal away our linear viewers. What are the creative strategies of Netflix and other OTT services? What can we learn from them, and how does that knowledge help us we compete against them?
Beyond OTT services, in a title-driven and on-demand TV world, how do we keep our network brands relevant? We’ll take a look at the creative strategies that have helped successful channels keep their network brand and their linear platform relevant.
New Best Practices 2019
A preview of Lee’s annual round up of the new ideas, tactics and creative that are changing our business.
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