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PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA.

Drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.

PromaxBDA Conferences and Events
Every PromaxBDA international, regional or industry-specific conference aims to answer to our mission: bringing together creative minds to explore what’s next. Each occasion reflects the cultural identity of its location or specific focus, showcasing the thought-leadership, technology and latest developments that will impact the media marketing industry. From our largest international conference to our numerous networking and smaller industry gatherings throughout the year, PromaxBDA provides its membership with opportunities for inspiration, education and connection to grow careers and success.

PromaxBDA International Awards
Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.

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